24 Hours To Improving Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel helps potential customers to learn more about your company, solve their problems and feel confident to buy from you. Content is more appropriate for every stage of the funnel.

Checklists, videos, and infographics are effective at drawing attention, generating leads and keeping readers interested. Gated content, such as templates and guides, also is effective at this point.

Awareness

At this stage, consumers are only aware that your brand exists and the solutions you provide. This is the stage where content is created to educate and inform prospects about the problems that your solution addresses and also the differences from competitors.

Think about the keywords your customers use when searching online. You can use keyword research to determine what terms your target audience is using when they search online. This will assist you in determining whether your product or service is needed. This information can then be used to develop an editorial calendar and determine the types of content that focus on those keywords.

The creation of content for this phase of the funnel will also help you build brand affinity among consumers. The more people learn about your brand, the more trust they'll have in the ability of your company to solve their issues. This leads to higher conversion rates, whether that's subscriptions to newsletters, purchases or clickthroughs to your site.

A well-planned strategy for content can also aid in closing this gap in conversion. If, for instance you observe that the majority of your content is aimed at generating awareness, but nothing influence customers to make a purchase decision, then you could increase your spending on ads that target middle-funnel keyword phrases.

Another method to increase the bottom-of-the-funnel sales conversion is by using social media. Social media platforms like Twitter and Facebook let you interact directly with your customers, giving you the opportunity to show off your customer care. This could range from posting positive reviews on Twitter to promoting special deals.

You can also use content that is already available to help buyers move through the funnel, like case studies or blog posts. If you write a blog article explaining the reasons why your product is superior to a competitor's you can share it on social media and invite your readers to sign up for your email list to receive more details. You can also encourage conversions at this point by asking users to include your name on their social media posts after they have tried your product. This will encourage other people to do the same and will help spread the word about your brand.

Then there is the consideration

A good content marketing strategy should include a mix of content types to attract customers at every stage of the funnel. Brand awareness campaigns, for instance could include ad copy as well as blog posts and infographics that address the most common issues and objections. This content can be further distributed via social media and email to increase organic traffic.

As buyers move through the process of considering, they begin looking for specific product features that can help them make a purchase decision. This is a great time to make use of FAQ pages. Utilize keyword research tools such as Ubersuggest or search for popular industry hashtags to find the questions your readers are asking. Then, you can write answers to these questions and place them on your content funnel map.

During this stage it is crucial to present an unambiguous proposition that shows how your product or service can solve their issues and generate more revenue. The content should also emphasize the uniqueness of your brand compared to the brands of your competition.

This is a relatively easy stage to measure, as consumers are making a decision whether they want to buy. To see whether you're getting it accomplished, look for metrics such as conversion rate as well as the number of transactions and click-through rates.

When consumers reach the stage of advocacy your brand grows increasingly important to them. They will share your content with others because they feel so passionate about it. This is a highly effective method of growing your audience. But you'll need to concentrate on creating content that encourages people to share, instead of focusing on only engagement metrics. Use Sprout  content marketing b2b , for example to track the number of shares on social media as a result of your marketing efforts with content. This will give you a precise picture of the impact you have.

Decision

They are looking for content in the decision-making process that confirms the purchase and describes how to make use of the product. At this point, they want to know that your solution solves their issue and make the investment worthwhile. At this stage it is essential to provide high-quality content, like product guides, case study videos, and customer success tales are crucial. Your customers want to have questions answered and get answers from your support staff. Offering them personalized emails and 24/7 customer support is a great method to please customers and encourage them to share their experience with others.

You're hoping that at this point the customer will turn into an advocate for your brand and will promote it to their colleagues and friends. In order to convert these advocates into raving fans you'll be required to provide them with useful information that will allow them to get the most out of your product or service. Personalized newsletters tutorial videos and free trial offers and loyalty programs are excellent methods to achieve this.

Once your audience has transformed from leads into paying customers, it's time to focus on retention. The conventional content marketing funnel models tend to see revenue as the conclusion of the journey, however it is important to keep in mind that consumers will continue to interact with brands after they have completed a purchase. It's essential to think of a funnel as a dynamic structure that incorporates revenue, instead of a static model.

The standard funnels for content marketing are useful for creating your strategy, but they do not take into consideration the complexity of the buyer's journey. Instead thinking of the funnel in loops will help you create a more holistic and effective content marketing strategy. You can create content that captivates your target audience and increases conversions by planning for each stage of the journey. You can then utilize the data from conversions to optimize and test your strategy. Are you ready to experience the impact that this approach can make to your company? Contact us today to request a complimentary playbook for content marketing.

Retention

A content marketing funnel is a useful tool that can assist brands develop their strategy, execute it, and measure its effectiveness. It can also provide visibility into the gaps in their content strategy that need to be filled. For instance when a company has a large amount of content targeted at generating awareness and interest, but a small amount that are geared towards the middle of the funnel, they should focus on creating content geared towards this stage.

One of the best ways to gauge how targeted your content is to use tools like Ahrefs to determine the average time spent on page and bounce rate of each piece. The higher these numbers are, the more efficient your content.

It is essential to update and keep relevant the content you create for the top of your funnel. This will keep your customers interested in your brand, its products and services. The best way to do this is by creating new content that is focused on specific keywords, answers questions that are likely to be sought by your target audience and includes the most up-to-date information about your industry or product.

As your audience enters MOFU the audience will be looking for more details about your product or services as well as solutions to their problems. In this moment it's crucial to build trust by offering honest reviews and demonstrating value.

The final stage of the content marketing funnel is when your customers will make a purchasing decision. This is usually done through gated content that requires an email address or other type of registration to access. This content is designed to convert the engagement and awareness you've cultivated at the top of your content marketing funnel into qualified leads for your sales team to follow up with.

You can still influence the journeys of your customers through your brand, even though your support and sales teams are the primary ones responsible for retention of customers. Create content that will delight your customers throughout the entire process of content marketing. This could include helpful information, behind-the-scenes information, and special deals that only your audience has access to. If you can establish a relationship of trust to your customers, they will become your most loyal advocates and will help reduce the time to sell.